Megapari Partners Shares Top 5 GEOs with Highest Conversion Rates

New regulations and rising traffic contributed to growth in the online gambling market in some regions. Some countries convert well; others are harder to work with due to local rules or ad platform restrictions. 

Based on Megapari Partners’ year-end data, we’ve identified five geos with the strongest registration-to-first-deposit rates, which would be ideal for any Megapari affiliate looking to improve returns in 2026.

Important factors to consider when picking a geo

How much do you know about Tier specifics? Geos are often grouped into Tiers based on average payouts and audience reach. Higher-tier markets offer bigger payouts but are harder to target. Lower-tier audiences may see gambling as a way to earn money. So, the audience profile is something that you should build first. The Megapari affiliate website suggests checking basic demographics: age, gender, device usage, and internet habits.

Traffic cost and volume cannot be omitted when planning a strategy. Average CPC or CPM bids can signal traffic quality and competition. High bids may drain your budget fast; very low bids might not deliver enough traffic to test properly.

Ad platform rules change all the time. Major platforms like Google Ads and Meta restrict gambling ads. For example, Google only allows casino ads in approved countries that meet local legal requirements. And what about Local regulations? Every Megapari partner must check the legal status of gambling in your target country. In places with unclear or strict laws, like in some South Asian countries, users may hesitate to sign up.

Top 5 geos for online gambling in 2025 

If we keep in mind the industry growth over the past few years, the global iGaming market is expected to reach $107 billion in 2025, with ~6% annual growth over the next five years. Based on Megapari Partners’ data, these five geos show the best Reg2Dep performance:

DR Congo and Jordan with Reg2Dep of 0.52. Strong interest in live sports betting, widespread mobile payments, and less competition than in Tier-1 markets. We advise every Megapari partner to use mobile-optimised creatives and landings when launching ads. 

Burkina Faso with Reg2Dep of 0.44.  Simple local payment options and high response to welcome-bonus offers. Vertical videos perform well on UAC, Meta, and TikTok, as well as fully translated and localized CTAs. 

Egypt with Reg2Dep of 0.42. High engagement with football content and fast mobile sign-ups—many users deposit within 24 hours. The audience only relies on direct and result-oriented ads that will help determine the match outcome, for instance. 

Kenya with Reg2Dep of 0.41. Active betting community, reliable local payment methods, and quick transition from registration to deposit. This geo can easily become a prior option for every Megapari affiliate in 2026. 

Keep Megapari Partners’ key trends in mind

Start with testing your ads in two or three local languages, especially in MENA and Africa, where this can increase conversions by up to 28%. Mobile-first campaigns will also work in top-performing geos where the majority of deposits come from mobile devices. Highlight welcome bonuses in your creatives, as it can improve Reg2Dep by up to 17%.

Closing Statement from Head of Affiliate Relations at Megapari Partners

“Higher conversions in several geos show that users are more comfortable with digital payments and quicker to deposit. We’ll keep sharing clear data so partners can make smart, informed choices.”

Follow the Megapari Partners Telegram channel for more insights.